CLIENT_ Stacy's Pita Chips
AGENCY_ Goodby, Silverstein & Partners
In honor of International Women's Day, Stacy's Pita Chips released nine limited-edition chip bags paying homage to women-empowered artwork and artists. Only a number of special bags' were released for free, and those interested in receiving a bag could register for one online.
Stacy's donated $10 for each bag registered to Step Up, a non-profit organization helping under-resourced girls attend college. The bags sold out in 5 hours on the day of their release, and Stacy's made an $80,000 donation. The campaign crowdsourced three additional bags to add to the collection, and the illustration I made was selected to be created into one of them.